Magnum, an artist whose name leans into extravagance with unapologetic ease, is surprisingly measured in conversation.
“It doesn’t affect me,” he says of the expectation built into his stage name. “I like to be flexible and just go with what type of style I’m feeling.”
Flexibility is one thing; calculated evolution is another. “1/2 Million” marks Magnum’s first proper collaboration, pulling in ASTRO, Yung DrowN, and AlexInLights. “They took it to the next level!” he says, and there is no trace of modesty, nor of overstatement. More res publica than solo showboating, the track is a convergence rather than a competition.
“It means growth and touching new grounds,” he says of moving from solo to crew. For an artist shaped by Lebanese lyricism but aiming for global reach, that expansion is both a creative pivot and a form of reach recalibration.
The shift is audible. “The flows are targeted to be catchy for an international ear,” Magnum explains.
“For lyrics, it’s mostly Lebanese—but I do add a bit of English.”
That duality—local dialect, international rhythm—plays directly into the underlying themes of “1/2 Million.” The title may hint at metrics, but the message is deeper. “It’s about being larger than the ordinary,” Magnum says. “Pushing myself as much as I can. No distractions.”
The track’s evolution was unorthodox, even cinematic. “It’s been more than a year since I recorded the song,” he says. “But I do remember me and Alex were on a boat fishing, and we decided to get the guys as a feature and release it.” No studio origin story could better reflect the track’s raw but composed energy: part improvisation, part precision.
Unlike many artists who approach the studio like a lab, Magnum’s ritual is instinctive. “My plugins, thanks to AlexInLights,” he says, “and my trusty headset. So crisp and sharp.”
The single’s clean production hides no existential lyric that was left on the cutting room floor. “Nah, there was no line that stayed out of it,” Magnum shrugs. The result is unfiltered, even in its mix.
He is not writing manifestos, but he is laying a path. His next steps? “Just want to keep dropping music,” he says. “Music videos come second. I’d like to keep growing and venture to new things through and with music.”
That attitude may sound laissez-faire, but it is also self-aware. “Be true to yourself,” he says, when asked what message he wants to leave behind.
“It’s okay to be different. Be nice :)”
According to IFPI, streaming accounted for 67% of global recorded music revenue in 2022, with artists increasingly prioritizing singles over albums. Magnum, intentionally or not, appears calibrated for that environment: adaptive, self-possessed, and always halfway to the next thing.
Not that he is keeping count. That, presumably, is what “1/2 Million” is for.
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HOMEGROWN is musivv’s segment dedicated to featuring UAE-based artists. Features under this segment are considered as submissions for nomination under this category in the Musivv Awards’ annual recognition.