Rawan AlFassi, A&R Manager at MDLBEAST Records, blends her passion for art and jewelry into scouting passionate talent in Saudi Arabia's rapidly evolving music scene.

In the thriving sonic landscape of Saudi Arabia, Rawan AlFassi stands tall as the linchpin of MDLBEAST Records – a captivating blend of audacious gemologist and discerning A&R manager.

It’s not often you meet someone who melds the world of lustrous gems and pulsating beats with such finesse. Rawan exclaims, "I love art. I love details and overall beauty," and with her certifications from GIA, it's clear that her love for jewelry isn't just a fleeting hobby, but a testament to her unyielding passion for all things beautiful.

I love art. I love details and overall beauty

While she marvels at the inherent beauty of jewelry, Rawan’s observations on Saudi Arabia's evolving music scene are equally astute. "We are uncovering our distinct fusion sound, combining our heritage with global vibes," she reflects, echoing the optimism and dynamism that so many feel about the kingdom's burgeoning music scene. Yes, the world might have had its lead, but Saudi, with its rich tapestry of traditional sounds meshed with modern beats, is blazing its trail.

When it comes to scouting talent, Rawan’s philosophy is a cocktail of instinct and introspection. "In short - I look for talent combined with real passion and dedication," she asserts. For her, the elusive alchemy of success isn't just about raw talent but the fervor with which one refines it. "Music's fun," she says, a twinkle in her eye, "but success? That's all about the grind."

In short - I look for talent combined with real passion and dedication

And speaking of success, what about MDLBEAST Records? The playful hint of competition in her voice as she jests, "Watch out majors, MDLBEAST Records has just entered the chat!" suggests a confident vision of the label's trajectory. She envisions a future where MDLBEAST is not just a participant but a formidable titan in the global music arena.

Even back in the day, Saudi Arabia wasn't just about golden sands and camels; it was vibing to the rhythmic beats of Al Ardha and swaying to the melodies of the oud. Yes, this was the OG Saudi playlist, long before Spotify was even a twinkle in the internet's eye!

Fast-forward to today, and the Saudi music scene is on steroids! Think festivals, international collaborations, and a mad rush of local talent breaking barriers. From electronic to hip-hop and a fusion of the traditional with the contemporary, the Kingdom is now a pulsating musical hub.

Her advice for budding artists in Saudi reads like a blueprint for success, starting with embracing one's unique identity and culminating in a call for resilience. "Be persistent and resilient, as the music industry isn't meant for everyone," she advises. In a world teeming with fleeting stardom, Rawan AlFassi's grounded approach, rooted in authenticity and hard work, serves as a beacon for those seeking to etch their names in the annals of music history.

Be persistent and resilient, as the music industry isn't meant for everyone

So, if you ever thought Saudi's all about falcons and majlis gatherings – think again. It's also about wicked beats and a rich history of melodies! And Rawan stops, looks, and listens.

REGIONAL is musivv’s segment featuring Arab artists and creatives in the Middle East. Features under this segment are eligible for a nomination under this category in the Musivv Awards’ annual recognition.

September 14, 2023

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