Why producer Why Not Me believes "If others can, why not me?"
The masked producer unmasks his musical journey past present and future

He started learning piano in 2016, without much knowledge of music theory.

Slowly, he discovered Ableton Live and fell in love with it, finding your signature sound and brand. Together with his cousin, they came up with the name while discussing "If other artists can make it big then 'why not me?'" This inspired the producer to put out remixes and mixes on YouTube and SoundCloud. In 2018, Why Not Me was signed to a label and had his first-ever release "Alien Airbase" on every streaming platform. He collaborated with huge artists and photographers and released his first music video and more singles in 2020, which received more exposure. In 2021, Why Not Me decided to take a long break to work on his upcoming 2023 project, which will be the biggest work he has embarked on so far in and he's looking forward to its success.

What's your biggest lesson learned in the music business?

Trusting the right people and having a supportive group changed the direction of my life. Having a group that pushes me to do more and explore more about myself really changed me and my character. This not only made me a better person but also changed my vision for my future self. 'Why Not Me' wouldn't be 'Why Not Me' without my friends and family!

What interests do you have outside of music?

Fashion and technology. Both have been a huge part of my style and thinking. I'm more into hypebeast items and more into smart and spoken technology. Latest to the trend. Fashion-wise I would say I'm more into oversized outfits and more eye-catching colors, Technology wise I like gadgets which are easier for daily activity and to make your daily life even easier.

What’s your creative process? What part of your creative process do you enjoy the most?

My creative process starts by inserting my vocal samples and making a rhythm. I learned this technique from a big artist named Flume. I record any rhythm or sound that I have on my mind on my phone, and then I use them on my DAW and try to figure out what else can be done with it. I usually get creative around the night time and that's when I'm more focused. My secret techniques are mostly re-sampling the samples to make them sound even crisp or up to my sound standards. My favorite part of this process is how it works when you add more effort to the same process where you learn different percussive sounds and get more idea of how flexible a sound can be.

What's the story behind the mask?

The main reason is to have that unique identity and for others to easily know who I am. The mask is one of the most important resemblances of my character, the story behind the mask was when I had my interest in alien history and unidentified flying objects. That's when I finally decided to make this mask the main subject for the character. It resembles a face of an extraterrestrial alien character which is mainly colored in matte red with glowing eyes. Over the past 4 years, the mask has changed its color and design from silver to glossy red and finally now to the new matte red with glowing LED eyes.

REGIONAL is musivv’s segment featuring Arab artists in the Middle East. Features under this segment are eligible for a nomination under this category in the Musivv Awards’ annual recognition.

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