The music industry is one of the toughest in the world, so to make it to 100 releases in a new market like the UAE is an impressive achievement.

Founded in 2018, Inkognito has quickly become one of Dubai's best-known record labels, pushing home-grown talent to radio stations, playlists and dancefloors across the world.

And on February 4, they release their 100th record, a landmark achievement for a 100% UAE brand. Fittingly, the release is from founder Tom Noize, who has collaborated with vocalist Anaté for 'The Night.'

"The Night" is about us - party people and entertainers waiting for the night when we can celebrate together again."

Musically, Inkognito covers a lot of ground including chill-out, lounge, downtempo and deep house. "I try to sign "evergreen" sounding music that won't go out of fashion in the next 20 years," says Tom. "I'm trying to create something like "Café del Mar" but in a Dubai style. Perfect music for a perfect sunset, positive vibes."

They've had some impressive results too, with several tracks hitting over 100k streams, breaking into the UK Club Charts and multiple Beatport Top 100s. And personally, label owner Tom Noize has had his own releases supported by big-name acts and DJs including Chicane, Ferry Corsten, Markus Schulz.

Perhaps the label's biggest achievement, however, has been the way they've created a homegrown scene where none existed before.

Tom moved to the UAE in 2014 and says around a third of his 50 artists are from the UAE. And, as a Dubai DJ and music producer teacher for eight years, Inkognito Records also acts as an 'artist incubator,' helping get new artists onto global playlists.

But, says Tom, it doesn't matter where you're from when you listen to music released on Inkognito Records.

"The label's goal is to teleport the listener to the sandy beaches of Dubai - the label's most popular playlists are Dubai Beach Bar & Lounge, Dubai Chill & Relax on Spotify" which each have thousands of followers.

And if you want to hear Inkognito Records in person, simply head down to Nikki Beach Hotel where Tom is the resident DJ six days a week, playing sunset DJ sets.

"For me, it's a real success to play my pool of music releases at a prestigious venue like Nikki."

'The Night' was released on Inkognito Records.

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